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The Place To Meet If HR Matters To You - Europe’s most action-packed HR event


In 2019, Personio presented H.U.G, the very first HR Happening in Munich with over 500 in attendance. Due to the circumstances of the Covid-19 pandemic, though, a completely-digital and international event appeared on the horizon: H.U.G Digital!

This free online event welcomed over 8,000 attendees in autumn 2020 and spring 2021! In fact, it was the place to be for HR professionals of all stripes, across industries, company sizes and countries who wanted to learn more about the future of work in exciting and new ways.

But, just one H.U.G isn’t enough! This year, we’re going a step further while taking things to the next level. Personio is proud to present H.U.G - Your HR Happening on October 12th and 13th, 2021.

This digital-first hybrid event is here to help change the very nature of how you attend your favourite HR conferences. We want you to experience a transformational and action-packed HR event, completely free delivered directly to your screen!

But first, let’s tell you a little bit more about what makes H.U.G so special...

Last Year: A True HR Success Story

Last year’s H.U.G Digital was a hit for so many attendees! In total, 9 out of 10 said that they enjoyed it and would recommend it to a friend or colleague, while 8 out of 10 stated that they gained new insights and knowledge that could help them in their work.

Here’s what some of our past attendees had to say: “All the sessions I attended were well prepared, easy to follow and entertaining,” and “Thank you very much for the valuable talks and good networking opportunities - many highly topical issues were addressed (new work, AI, entrepreneurship etc.). National and international cooperation and people first! I also liked that it was for free! Thanks a lot for the professional organization and moderation!”

So, what can you expect when you attend H.U.G - Your HR Happening this time around? Let’s fill you in with all the pressing details...

Here’s What’s Happening At H.U.G - Your HR Happening on October 12th & 13th, 2021

At H.U.G - Your HR Happening 2021, we’ll have over 70 international speakers, 50 different sessions, all covering a wide range of topics each designed for the future of HR work. But, who will be there and what will they cover?

We’ve invited the crème de la crème of the HR scene for you! Some of the great names in the industry include Q Hamirani (Global Head of People Operations at Airbnb), Annika in der Beek (Director HR & Organizational Development at AboutYou), Thomas Møller Lybæk (Global HR Process Innovation Director at the LEGO Group), in addition to other HR experts from companies like SIXT, Vinted, fritz, Flowhaven, Former Tesla, Klarna, Stepstone and many more on their way!

They’ll be sharing high-impact content on a range of topics! Including how a company like Vinted handles the challenge of cross-collaborating cultures. Or, the introduction and exploration of Klarna’s data-driven recruiting training program and their talent advisory side, or how Airbnb is scaling their people ops function.

We can’t reveal too much just yet, but Personio will also be making an exciting announcement that will revolutionise HR work -- trust us, you’ll want to be there to learn more!

All this amongst other topics, such as company culture and values, diversity and inclusion, new work, digitalisation, employment law, and many more!

Altogether, it’s a collection of different perspectives, processes, and the leading practices that HR teams are introducing in how they work. They’ll be sharing all of these across various formats: expert talks and interviews, interactive workshops, panel discussions and more.

The event will feature two full tracks, one in German and one in English. In addition, there will also be breakouts with regional relevance dedicated to Spain, UKI, Benelux, and the Nordics.

In addition to that, we are very excited to be hosting our H.U.G on-site events in Sweden, Spain, UKI, Ireland, Germany and the Netherlands this year on October 12th. We have prepared something very special for you to look forward to!

Following a full day of remote content at H.U.G, how about a little in-person action? We’d like to invite you to our on-site event in Stockholm, Amsterdam, Madrid, London, Munich and Dublin, where you’ll meet like-minded HR professionals in a relaxed atmosphere and with lots of fun to be had by all. The best part? It’s live and in person, with all the measures to make it safe and sound for everyone! So, come network, enjoy some amazing bites, and have some fun along the way (sure, you can talk business, but it’s far from mandatory). Stay tuned and don't miss a thing: Register for our digital event for free and we will inform you as soon as you can secure your ticket for the on-site event!

Last, but not least, we also have some special bonuses planned. That includes a host of countless networking opportunities, morning mindfulness sessions and many exciting specials. We told you this wasn’t just any HR event!


H.U.G: High-Impact Unconventional Gathering

The way we work is changing, and so should the way you learn about work.

For us, that means hosting a high-impact, unconventional gathering that brings together international HR professionals from every industry and every level. Designed to meet and exceed today’s challenges.

Practical insights, unconventional in both format and content, and a gathering that expands the HR community. In short, this is the place to meet if HR matters to you.


We Can’t Wait To See You!

Over 70 speakers, more than 50 online and offline sessions, and thousands of attendees. If you want to join in, here’s the most important number: $0 for the digital portion. It doesn’t cost a cent to get the full H.U.G experience delivered right to your screen!

In the words of one of our attendees last year: “Overall, a big thank you for this masterpiece of organization. To put something together like the H.U.G must have been a lot of work!”

We’re here to change the way you work and the way you attend conferences. Sign up now to reserve your spot, and we can’t wait to see you there!